moerrow

IP office.

IP consultant.

IP owner.

three perspectives.
one system.

Portrait of Daniel Moe

.i am Daniel Moe

For more than 25 years, I have worked across the full journey of innovation, from creation processes to protected assets, through industry, consultancy and patent office perspectives. Titles like innovation architect, IP strategist or process developer are just labels. My focus is on how I can help you — regardless of what we call it.

Formerly CEO of SSAB Technology AB and Head of IP Management at SSAB Group, I led the merger of Swedish and Finnish IP organisations into one global, LEAN-driven structure. Although the global brands were among the most valuable assets, the patents were equally important to secure freedom-to-operate. Before that, as a senior consultant at AWA, I helped both SMEs and global companies refine ideas into value-creating assets — often working directly within the client teams. My journey began in 2001 as an Examiner at the Swedish Patent and Registration Office in Stockholm.

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If you are curious whether my experience could support your work — feel free to reach out.

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.what others say

Eva Petursson

“His creativity, openness, and ability to simplify the complex make him excellent for driving and implementing change.”

Eva Petursson

Executive Vice President, Research & Innovation
SSAB Group

Kieron Wright

“Daniel cuts to the heart of complex IP matters and makes them clear. Sharp, pragmatic, and emotionally intelligent — a pleasure to work with.”

Kieron Wright

Director
Merlin Wright Associates

Anna Lundqvist

“His unique experience from industry, consultancy, and public sector made him ideal to bridge the legal and business aspects of IP.”

Anna Lundqvist

Strategist
Swedish Patent and Registration Office